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Dr. Frank Luntz
EXPO Keynote Speaker
at 1:00 p.m.

"When Frank Luntz wants you to talk to his focus group, you talk to his focus group."

-President Barack Obama

"Words that Work deserves an attentive read...This isn't hocus-pocus. It's just the result of hard work, careful thought, and empathy-the staples of all intelligent public discourse."

-Wall Street Journal

Dr. Frank Luntz is one of the most respected communications professionals in America today. He has written, supervised, and conducted more than 1,500 surveys and focus groups for corporate and public affairs clients all over the world, including General Motors, Federal Express, AT&T, Pfizer, McDonald's, Pepsi, American Express, and more. Luntz is the first resource media outlets turn to when they want to understand the American public. He's a regular on The Today Show, The O'Reilly Factor and Fox News. He was named by Time Magazine as one of "50 of America's Most Promising Leaders Aged 40 and Under," and was honored by Business Week as one of the four "Top Research Minds."

With all the upheavals of recent events, the priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services in this turbulent country, and Pollster Frank Luntz has more access than anyone to the real desires of Americans today. From what we say we want to how our actions contradict those claims, Luntz's new book, What Americans Want...Really (Hyperion Books, October 2009) examines those wants and translates them into information that every business can use, from what older Americans are looking for in a retirement plan, to what deals younger consumers respond to the most.

Luntz's research represents a decade of face-to-face interviews with 25,000 people and phone calls to 1 million more, as well as the first-ever "What Americans Really Want" survey, conducted in 2009 specifically for the book. He covers everything from personal priorities, daily habits, and elected officials, to the workplace, family life, parenting, religion and retirement, along with analysis that will rock assumptions and right business judgment. Luntz's New York Times and Wall Street Journal bestselling book, Words that Work sold over 100,000 copies.

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